I have to agree, here in Oz we have paywave up to $100 (about £50) all you do is place your card on the machine and bingo you go through the turnstile. These are called cash gates. 1 minute and your through, easy and the money is in the clubs accounts instantly.
Walking through the MCG on monday, was a complete eye opener to how backward CUFC is on everything we do for fans enjoyment. Maximimising returns off this enjoyment. And making exclusive so everyone wants associated with it.
MCG memebers ($900 - £450) has 22,000 members and a 20 year waiting list. You can get to everything that's played there, Cricket, AFL, Football etc.
Below is the members lounges where you enter ballots (2,200 per game) and bars.
Bar
I know Melbourne is a big city, but this is the sporting environment you can get for your money!