Tuesday, 27 July 2021
  37 Replies
  1.3K Visits
Surely we should start on social media, player interviews and build some buzz for out first game. Good start with the prize reduction but lets build a buzz and momentum.

Thoughts :)
1 month ago
They never do much.
1 month ago
Very little by the look of it. No header on their FB Page, no pinned Tweet's. Nothing much on Instagram.

A weak area we need to sharpen up on.
1 month ago
I already gave them a decent marketing idea, a slightly different take on the very effective "Your Country Needs YOU" propaganda posters. Something like Nigel or a players face photoshopped onto it saying your club needs you. Not sure if the media team will follow up on it.
1 month ago
I already gave them a decent marketing idea, a slightly different take on the very effective "Your Country Needs YOU" propaganda posters. Something like Nigel or a players face photoshopped onto it saying your club needs you. Not sure if the media team will follow up on it.


We did the Kitchener type poster in the 03/04 season, I think it's been done another couple of times since.

To be honest, anyone who doesn't want to come to the first match of the season after nearly eighteen months away isn't really a fan of football. There will be fans who would love to come that can't of course but I can't see many folk being persuaded to go if they weren't fans anyway.

They have done a marketing article today but the time to do it is next week, not when there is still a friendly to play. Folk are very easily confused. At this time, when who knows what restrictions are going to be thrown at usw from one day/ week to the next, I would say any advertising needs to be done not before the week before.
1 month ago
Some good points Bumble. I hope we fully take advantage here as its a great opportunity. I see this as an opportunity to attract our 50-50 support base and new fans. I think todays theme is wonderful but you could have had the news and star lead this a few weeks ago. What could the players do to lead iniatives. What can the london branch do. What is our aim....8000 for example. How can we promote through SM and share this...

Bumble if we want to be a bigger club, we have to think bigger and use all resources. We have had a good summer of sport and this can also be an opportunity to attract new fans.
1 month ago
I fully agree that we need more fans, I'm just not sure the first game of the season is the time to go all out in an advertising campaign. Thinking back over the years I can't think of many first games of the season I have really enjoyed. They are often rather stuttering affairs with both teams testing their match fitness and still getting to know their teammates.

I think the match v Colchester will be more about fans feeling that they are back home, meeting old friends, and watching new players, some of which they will have followed on IFollow but never have seen.
1 month ago
Despite the progress, I think we'd be surprised in how many are still fearful regarding Covid, and this alone will stop many going anywhere near large crowds in confined areas.

However, it's fair to expect a good home crowd for the first game, weather permitting.
1 month ago
agreed silent but we have a big stadium for people to spread out.
1 month ago
Saturday was spot on as you could choose to sit miles away from anyone of you wished to.

I think that the gate was just short of 1900 so this was possible, wouldn't be in a big crowd.

Apart from the noise the home fans bring to the game, lower league football like cinemas ideally need people crammed in there to make their big money, top of the table clash/cup game for football or a new blockbuster release at the cinema has them flying in - not sure when or if this will ever happen again, I hope it will.
1 month ago
The club have set aside a whole block of the Pioneer Stand for those who are still concerned and would rather sit socially distant - I'd imagine that's a lot more than most clubs at our level will do.

In terms of the marketing (and speaking as someone who works in a similar area), I'd agree that next week is the key week - very easy for it to get lost with the friendlies etc these last two weeks. Hopefully they'll be planning in to give it a good push once Halifax is out of the way.
1 month ago
Agreed, I think it needs to be intense the marketing and creative. We could have been building this better behind the scenes. How can supporters help out with this or the London Branch. What iniatives can the players come up. What can our sponsors come up with or our food catering groups. We have a wealth of knowledge and experience and we should fully use it.
1 month ago
Agreed, I think it needs to be intense the marketing and creative. We could have been building this better behind the scenes. How can supporters help out with this or the London Branch. What iniatives can the players come up. What can our sponsors come up with or our food catering groups. We have a wealth of knowledge and experience and we should fully use it.


This is why I thought the Kitchener type posters would be effective. It's quite loud, in-your-face marketing, it would get people talking, it's a bit unusual so it would stand out and be noticed. I really hope Andy and Amy give it a try. If it's successful I'll freelance as a media team consultant :D
1 month ago
Agreed, I think it needs to be intense the marketing and creative. We could have been building this better behind the scenes. How can supporters help out with this or the London Branch. What iniatives can the players come up. What can our sponsors come up with or our food catering groups. We have a wealth of knowledge and experience and we should fully use it.


This is why I thought the Kitchener type posters would be effective. It's quite loud, in-your-face marketing, it would get people talking, it's a bit unusual so it would stand out and be noticed. I really hope Andy and Amy give it a try. If it's successful I'll freelance as a media team consultant :D


It's not unusual, it's been done to death and means nothing to younger generations.
1 month ago
Agreed, I think it needs to be intense the marketing and creative. We could have been building this better behind the scenes. How can supporters help out with this or the London Branch. What iniatives can the players come up. What can our sponsors come up with or our food catering groups. We have a wealth of knowledge and experience and we should fully use it.


This is why I thought the Kitchener type posters would be effective. It's quite loud, in-your-face marketing, it would get people talking, it's a bit unusual so it would stand out and be noticed. I really hope Andy and Amy give it a try. If it's successful I'll freelance as a media team consultant :D


It's not unusual, it's been done to death and means nothing to younger generations.


What have they got to lose by trying? I think even if they aren't sure, they should try it in addition to whatever other marketing they have and then see what the feedback on the posters is. If it's negative then they can say I told you so :D
1 month ago
A Kitchener poster? :D

A bit old hat to say the least. :(
1 month ago
I’m with Bumble, 1st game of the seasons always dodgy and not a spectacle.

I’ll go though, only problem is I’ll wavy to try a pie, pizza and fish n chips I’m not bothered about the football.
1 month ago
Have 11 players old enough to vote
I’m with Bumble, 1st game of the seasons always dodgy and not a spectacle.

I’ll go though, only problem is I’ll wavy to try a pie, pizza and fish n chips I’m not bothered about the football.


The food is definitely high on my agenda. Fish and chips from the chippie van are not to be scoffed at. It would be rude not to sample the pizza, and let’s face it we’ve got to do some QC on these new pies, see if they’re all they’re cracked up to be!

Might even try one of these pots of pasta too…
1 month ago
Have 11 players old enough to vote


Who are they going to vote for though?
1 month ago
agreed silent but we have a big stadium for people to spread out.


I remember around 1988ish you could pick your spot and have one of those metal barriers to yourself to lean on for good measure.

Would have been ideal in these times :D
1 month ago
A signing to inspire supporter confidence?
1 month ago
A signing to inspire supporter confidence?


No chance of that happening.
1 month ago
Yes, we really need to improve the footballing fare on offer.
Anyone occasional fan who is persuaded to come is likely to be very underwhelmed by the team at the moment and if the go to a game, they won't be rushing back to the next one.
1 month ago
A run of 3 decent results in the opening games will do more than any marketing campaign.
1 month ago
I'd like to see more input from CB & some key players in social media, border news, news and star asking fans to back the team and get down to the game.
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