They have been in the Dutch Premier division for years and have a Population of 50k.
They are also fairly isolated up in Friesland.
' Heerenveen is one of the most financially secure Eredivisie clubs. A 2010 report by the Dutch football association showed that Heerenveen is the only Eredivisie club that has a financially secure budget.'
Words we can just dream about:
Because SC Heerenveen kept growing and the results were getting better every year, the club planned the first expansion of the stadium in 2002. The capacity of the stadium was almost doubled to 26,100 seats.
Throughout the years empty spots in the stadium were filled with seats. Together with some other changes in the stadium the number of seats increased to the current 26,800.
In 2011 there was a plan to have another expansion of the stadium, taking the capacity to 32,000. The construction should be ready for the start of the 2012/2013 Eredivisie season. The reason for the expansion is the ever growing waiting list for the club's season tickets.
Along with that, more people in the stadium means more income which leads to a bigger budget for the club to work with. However, this expansion was seen as too risky and financially unfeasible.
There were plans to expand the stadium to 29,000 seats over the course of the summer of 2012, however the economic downturn shelved these plans.'